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The Lego company was established by Ole Kirk Christiansen, a carpenter from Billund, Denmark. He began making wooden toys in 1932, but his business was in trouble during the Great Depression. Christiansen renamed his company “Lego,” a contraction of the Danish words leg godt, meaning “play well.”
In 1934 Lego introduced plastic bricks to make production sets and the first sets were marketed. The company also created a new division known as Dakta that would focus on educational products.
In the last quarter of the 20th century, Lego continued to expand its product line and marketing efforts. In 1971, Lego introduced furniture and dollhouses, and in 1974 the first Lego human figures came out. They later evolved into the minifigure design that is still used to this day. Lego also began to make more sophisticated building sets targeted to older children. This would later transform into Lego Technic.
In 1987, Lego introduced the World Cup Lego building contest for children to participate in. The event was held in Billund and 38 children from 17 different nations participated. The same year, Lego also began to design themed sets that were thought of as systems within an overall system, such as Lego Space, Lego Castle, Lego Town (later renamed Lego City) and Lego FabuLand. Lego also departed from its standard smiley faces for the first time in 1988 by introducing the introduction of a line of pirate Lego figures that featured a variety of expressions and facial features.
In 1999, Lego shifted the way it licensed its characters from franchises. It began to offer Lego versions of popular characters such as Spider-Man and Star Wars. Harry Potter, Avatar: The Last Airbender and many more. Both critics and fans were averse to this move.
https://lego-x.com/2021/07/05/generated-post/
